If you’re a natural introvert, there’s no reason at all to shy away from social media. Don’t let the word ‘social’ throw you. Social media sites offer a great platform for introverts to be social on their own terms. You get to interact with other, but keep control at the same time. Many introverts get in touch with their extrovert side online.
Don’t Be a Hermit
If you’re using social media for your marketing, consistency is important. But if you’re a true introvert, it’s easy to forget that there’s a whole world of people out there. All marketers need to schedule regular social media time and this is especially important for introverts. Check in to your social media account at least twice a day to see what’s going on and interact with your friends and followers.
Personal vs. Professional
For introverts who are uncomfortable with sharing a great deal publicly, it helps to keep personal and professional life separated. This is actually a good idea for all marketers. Only reveal to your fans what you want them to know or what’s relevant to your marketing (for example, your experience in your niche, etc.). While it helps to show a little of your personal side in order to connect with others online, you can keep it to a minimum. How personal you need to get will also depend on the nature of your market and niche.
Ease into It
If the idea of interacting with people online is frightening to you, dip your toes in first rather than diving in head first. Like all uncomfortable tasks, it takes practice to get good at socializing online. Practice commenting, asking questions, engaging in conversation, and so on. Set a goal for yourself to do X number of interactions each day. The more you socialize online on a regular schedule, the easier it will get.
Find Your People
Join groups that you’re interested in and that are relevant to your niche. When you do this, you’ll find that there are others online with similar interests and you’ll make connections with them. This makes it easier to relate to your audience. You’ll also build important business relationships in a relaxed and casual way.
Coming out of Your Shell
Interactions on social media often don’t feel ‘real.’ Even though you’re interacting with people, the face-to-face element isn’t there. Sometimes what helps introverts come out of their shell is to connect with social media friends and followers outside of the social media site. Meet with them in person or even talk to them on chat or Skype. Then, when you “see” them online, you’ll find it easier to engage in conversation.
If you’re still wary of getting involved in social media, here’s a good confidence-booster. Whatever you’re doing on the site, make sure that you’re adding value. If you don’t feel that you’re adding enough value, find a way to give more. Be overly generous and you’ll find it easy to make friends and gain followers.